Ralph Jaccodine management

Taylor Swift - What's all the Hype?

Taylor Swift  What039s all the Hype

Taylor Swift is arguably the most famous person in the world – a pop star the likes of whom many of us haven’t seen in our lifetimes. Especially over the past year with the release of her latest album Midnights and her record-breaking The Eras Tour, it’s not crazy to wonder if what we are witnessing right now is somewhat analogous to the Beatlemania of the 1960s. So what exactly is the phenomenon of Taylor Swift? Why has she risen to the heights that she has and captivated so many people like few other artists have before her? Is this truly a special pop culture moment, or is it perhaps being overstated? Music industry veteran Ralph Jaccodine joins the podcast.

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